Author name: Sam Allcock

Sam Allcock is a British entrepreneur and digital strategist with over 20 years in digital marketing. He founded and exited two UK agencies, Custard (SEO) and PR Fire (digital PR), and writes on reputation management, digital PR and digital assets. He is the author of How to Sell Digital Assets (2025) and has contributed to HuffPost, HubSpot and The London Economic.

Sam Allcock

Sam Allcock is a British entrepreneur and digital strategist with over 20 years in digital marketing. He founded and exited two UK agencies, Custard (SEO) and PR Fire (digital PR), and writes on reputation management, digital PR and digital assets. He is the author of How to Sell Digital Assets (2025) and has contributed to HuffPost, HubSpot and The London Economic.
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